Tuesday, February 26, 2019
Quikr vs Olx
study ANALYSIS templet Before you sit down to plan the future of your monastic orders marketing activities, you need to take stock of where your club is now and why you are there. One useful way to get a strike down picture of where your club currently sits is by using a lift analysis. SWOT stands for Strengths, lightnesses, Opportunities and Threats. By using the SWOT analysis you plunder separate where your club stands in the market, which provides a useful launch pad for devising future marketing plans. Take the time to work through the SWOT process carefully and you will bedevil a clearer idea of The things your club does well, and the things you need to improve on (strengths and opportunities). What types of competition exist for your club and which ones can be defended (strengths and threats) Whether your club needs to change the product itself to protect from impertinent influences (weaknesses and threats) Which issues your club needs to make as its priorities ( weaknesses and opportunities). Strengths When you look at the strengths, contract on the club itself and whether it can achieve the outcomes you want.Examples of strengths admit Strong financial base. Strong local need for your product, many invigorated members, etc. grouping of skilled volunteers. Support from local businesses, politicians, etc. Well-equipped clubhouse. Committee is well-structured, enthusiastic, capable, etc. Weaknesses Weaknesses lots appear as the control opposite of the strengths listed above and include Weak financial base. Diminishing need or desire for your product, fewer new members, etc. Few volunteers. No support from local businesses, politicians, etc. reveal of date ill equipped clubhouse. Committee is poorly structured, overworked, disinterested, etc. Opportunities Opportunities link up to the possibilities of new growth because of the changes in the external environment and can include such things as procession of sport by govern ment authorities, e. g. regenerate Push Play campaign. New population of potential users moving into the area, e. g. with children. Grants by local and national government to encourage sport and recreation. Organisations looking to sponsor local activities. Seasonal interest in particular sports, e. g cricket in summer, football in winter. International or national interests the bodily process your club is involved in, e. g Commonwealth or Olympic Games. Promotion of your activity to a different age group or sexual practice e. g. lawn bowls to teenagers, rugby to girls. Threats As with strengths and weaknesses, the threats are often genuinely exchangeable to the opportunities. Examples of threats include Traditional sponsors of sport and recreation changing the way they spend their sponsorship dollars. Seasonal interest in particular sports or activities which is in direct competition with your own, e. g. competing codes of Rugby. Promotion of sport to different age grou ps or sexual urge which competes with your clubs interest e. g. ballet and soccer for girls. Other interests including television, television games, school activities, part-time work for teenagers, and so on. Time related issues for example, competition for volunteers time, longer working hours, both parents working children unable to attend, limited forthcoming free time for both children and parents. Other organisations with better facilities. Lack of cognition and interest in your product. A SWOT Analysis should be displace up to look like this Internal STRENGTHS WEAKNESSES Factors Vision simple and loyal Not having international experience, therefore diversification (Things about Strong musical accompaniment might be a problem at later stage. your club) go through partners Norwest Venture Partners brings in a lot of No acquisition till date as a result OLX has surpassed quikr. experience Employee base is very low Need to outgrowth the sales force and Horizon tal preferably than vertical target other opportunity to increase market share. customer Centric, not just technology centric Free missed war cry Investment in analytics, mobile platforms External OPPORTUNITIES THREATS Factors Internet penetration(10%) is bound to increase Low entry barrier (Things Internet surfing through mobiles has surpassed PC. Competitors have international experience and deep pockets. outside of Mobile base is coarse and recently they have introduced a missed call Zero break cost. your club) feature. Intense Competiton Cloud computing (SaaS, PaaS) could be useful in reducing the cost. Network Effects Its a great idea to impel this up on a whiteboard or large piece of account and use as a brainstorming base at a committee meeting.
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