Amazon Case study

Question 1In what ways does Bezoss decision to develop and go to bed the set fire to and Kindle get up show systematic and intuitive view?I think that Bezos decision to develop and to deliver the Kindle show systematic and intuitive thinking through competitive system to assure the success of the company. Competitive strategy refers to a strategy that is intentional to create value for customers by providing lower prices or unique features non offered by rival organizations. This is proven based on amazons quarterly filing ending March 31,2010 when their net sales had change magnitude to 45% in the electronics category. Jeff Bezo, chief executive officer of amazon.com says as we continue to offer change magnitude selection, lower prices and additional product lines within our electronics and other general trade category, we expect to see the relative mix of sales from this category break throughgrowthAnother reason would be seeing an opportunity only amazon.com bat ch give long form reading to be digitalized. They have canvass their strengths and capacities that helped them develop a clean innovation in the market. From there, they were able to arise a refined product called Kindle that has the ability to review and debate more what a person reads follow people of interest and allows angiotensin-converting enzyme to see their Public notes and manage his books, highlights, and notes.Question 2How do you describe the competitive guess in amazons environment as Wal-Mart, Barnes and Noble, and other retailers tone their online offerings?Having the just about of the services that Amazon provides myself it is my go to place for every conviction I am trying to make a leveraging. In my opinion, since Amazon has established a great amount of customers and being the one of the most organized and friendly online place where you can purchase practically anything, it go away be hard for other competitors to achieve such results. Also the supe rlative benefit to some people is not paying taxes on the products that they purchase which is currently being disused by the G overnment to have amazon costumers to pay a tax.Question 3Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video, he calls on you for advice. Amazons presence and technology are already established in this market. provided what decision error and traps might cause him to make the wrong decisions regarding Amazons future moves, and why? What can he do to shell avoid these mistakes?Question 4What are the latest initiatives coming out of Amazon? How do they stack up in relation to actual or potential competition? How has the decision to produce the Fire turned out? Is Bezos making the right decisions as he guides the firm through nowadayss many business challenges?Latest initiatives that are coming out, is prime of life membership.The benefits includeFREE Two-Day Shipping on legal particulars. air If the item youre purchase ordering is out of stock or unavailable to ship, well get it to you cardinal days after its back in stock. Remember to check the cut-off time shown on the detail page. Items are delivered every day but Sunday, and orders over $1300 may require a signature.FREE Standard Shipping on eligible items. FREE No-Rush Delivery (typical delivery one week after placing an order). peak You may receive promotional consultation for selecting No-Rush Shipping. Credit will be automatically applied to your Amazon.com account once the first package from a No-Rush Shipping-eligible order ships. Youll receive an e-mail as soon as the credit is available. You may select No-Rush Shipping as many times as its offered to you, but you wont be eligible for the credit if you cancel your No-Rush Shipping order or return items from it.Shipping Upgrades to expedite delivery. Free gush Instant ikon access for paid or free trial members in the U.S. and P uerto Rico. Note Instant Video isnt available to customers receiving free Amazon Prime cargo ships benefits through Amazon Student, Amazon Mom, or as guests of another membership.Kindle Owners impart Library access to members in the U.S. For more information, go to Kindle Owners add Library. Note Customers in a paid membership, free trial or receiving a free month of Prime benefits with a Kindle Fire activation are eligible. The Kindle device must be associated with the Prime account thats eligible for the benefit.Early access for members in the U.S. to download a new book for free every month from the Kindle First picks. For more information, go to Kindle First.An estimated 200 million fire launchpads have been shipped oecumenic since 2009 and another 1 billion are predicted to ship over the nigh five years. Market intelligence firm ABI Research estimates that 22% of the U.S. tablet users fell $50 or more per month and 9% spend $100 or more much higher than the spending lev els sight for smartphone users. The growing popularity of Amazons Kindle Fire range could mean value that a major share of this spending will be re-directed to Amazons online storefronts. Since Kindle devices are optimized to run on Amazons services, we expect them to drive greater adoption of Amazons services. We believe that the content business comprising eBooks and movie/music streaming will be the biggest gainer from the trend.In my opinion he is defiantly making the right moves curiously in todays business world.